Privacy Policy

This Privacy Policy explains what personal information Pethart collects, how we use it, and the choices you have. It applies to pethart.co and related services.

1. Information We Collect

Information you provide directly:

  • Name, email address, shipping and billing address, and phone number when you place an order or contact us.
  • Payment information, which is collected and processed directly by our payment processor(s) — Pethart does not store full card numbers.
  • Any information you submit in a product review, customer service message, or marketing sign-up form.

Information collected automatically:

  • Device and browser information, IP address, approximate location, and pages viewed, collected via cookies and similar technologies as described in Section 3.

2. How We Use Information

  • To process, ship, and provide support for your orders.
  • To send order and shipping updates.
  • To send marketing emails, if you've opted in — you can unsubscribe at any time via the link in any marketing email, consistent with the CAN-SPAM Act.
  • To operate, secure, and improve the Site.
  • To measure and improve the performance of our advertising.

3. Cookies and Advertising Technologies

We use the following third-party tools, which may place cookies or similar identifiers on your device:

  • Google Analytics 4 (GA4) — site usage analytics.
  • Meta Pixel and Conversions API — advertising measurement and retargeting on Facebook/Instagram.
  • Google Ads conversion tracking — advertising measurement.
  • TikTok Pixel — advertising audience building and measurement.
  • Microsoft Clarity — session recording and heatmaps to understand site usage.
  • Klaviyo — email and SMS marketing (if enabled).
  • Judge.me — product review collection and display.

You can control cookies through your browser settings. Blocking cookies may affect some Site functionality.

4. How We Share Information

We share information with service providers who help us operate the business — our e-commerce platform (Shopify), payment processor(s), email/SMS platform (Klaviyo), review platform (Judge.me), fulfilment and shipping partners, and the advertising platforms listed in Section 3. We do not sell your personal information for money.

5. Your Privacy Choices and Rights

All users:

  • Unsubscribe from marketing email at any time via the link in the email.
  • Contact hello@pethart.co to ask what information we hold about you or to request deletion.

California residents:

If CCPA/CPRA applies to Pethart now or in the future, California residents have the right to know, delete, and correct their personal information, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. Requests can be submitted to hello@pethart.co.

Other states:

Several other states (e.g., Virginia, Colorado, Connecticut, Utah) have their own comprehensive privacy laws with their own thresholds. Whether any apply to Pethart depends on order volume and customer geography and should be reassessed periodically, not assumed either way.

6. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13, consistent with the Children's Online Privacy Protection Act (COPPA). If you believe a child has provided us information, contact hello@pethart.co and we will delete it.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, including recordkeeping obligations under the FTC Mail Order Rule, tax and accounting requirements, and dispute resolution.

8. Data Security

We use reasonable administrative and technical safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated effective date at the top of this page.

10. Contact

Questions about this Privacy Policy or your information: hello@pethart.co

JGJ Global Holding LLC, 30 N Gould St, STE R, Sheridan, WY 82801, USA